MEXICAN RUM, CUBAN TRADITION
SHOP RUM
Pa'lante is Mexican rum made with Cuban tradition. Our rums showcase rum's quality and versatility, and the core trio has zero additives and sugar, as well as being kosher and gluten-free.
SHOP RUM
Pa'lante is Mexican rum made with Cuban tradition. Our rums showcase rum's quality and versatility, and the core trio has zero additives and sugar, as well as being kosher and gluten-free.
DREAM like Martí
José Martí fought for Cuban independence from exile in New York City. He once wrote of the Statue of Liberty: “Here you are like a poet’s dream, great as the space between heaven and earth.” We hope this masterfully blended rum inspires you to dream like Martí and hustle like an immigrant.
DEFY like Sor Juana
Sor Juana Inés de la Cruz was a Mexican nun and intellectual whose philosophical letters on women’s rights and poems denouncing “Foolish Men” made her a feminist icon. We hope this herbaceous rum inspires you to defy like Sor Juana and enlighten future generations.
LEAD like Biohó
Benkos Biohó was a West African prince who fended off Spanish attacks for years, which led to San Basilio de Palenque becoming the first free village in the Americas in 1713. We hope this robust spirit inspires you to lead like Biohó and defend your freedom.
DARE like Leftraru
Leftraru was a Mapuche Toqui who spent his teen years as a captive of Chile’s first royal governor, learning weaponry and horse riding. After escaping, he led campaigns to kill the governor and oust the Spanish from Concepción. We hope this complex, 5-year rum inspires you to dare like Leftraru and fight for justice.
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Nuestra Gente
We’re a close-knit bunch of hustlers, industry experts, and dreamers from different generations, identities, and walks of life.
We’re observing the traditions that make us who we are, while creating community and carving out a space for Latinos in beverage and hospitality.